Campaign Essays (Examples)
Study Document
Beginning A Public Health Campaign
Health Communications: Minority Youth Substance Abuse Solutions
Introduction: Why a Public Health Campaign is Needed
The rise of the opioid epidemic in America has been well documented by researchers (Nelson, Juurlink & Perrone, 2015; Manchikanti et … As millions of youths are at risk of succumbing to substance abuse via street drugs and opioids, the need for a public health campaign is evident (Murthy, 2016). The issue of reducing the spread of substance abuse among minority youths is particularly important because a high percentage … and particularly high among Asian Americans (Winter, 2016). In order to prevent the spread of substance abuse among minority youth, a public health campaign should be developed and implemented.
A Key Element of Health Communication
A key element of health communication that is essential for a public … this particular population is to have an adequate mode of communication. Another tool, however, is the ability……
References
References
Nelson, L. S., Juurlink, D. N., & Perrone, J. (2015). Addressing the opioid epidemic. Jama, 314(14), 1453-1454.
Manchikanti, L., Fellows, B., Janata, J. W., Pampati, V., Grider, J. S., & Boswell, M. V. (2012). Opioid epidemic in the United States. Pain Physician, 15(3 Suppl), ES9-38.
Murthy, V. H. (2016). Ending the opioid epidemic—a call to action. New England Journal of Medicine, 375(25), 2413-2415.
Smit-Kroner, C. & Brumby, S. (2015). Farmers sun exposure, skin protection, and public health campaigns: An Australian Perspective. Preventive Medicine Reports 2, 602-607.
Velasquez, A., & LaRose, R. (2015). Youth collective activism through social media: The role of collective efficacy. New Media & Society, 17(6), 899-918.
Winter, T. (2016). Addiction among different races. Retrieved from https://sunrisehouse.com/addiction-demographics/different-races/
Study Document
Social Media Campaign Discouraging Binge Drinking Among Teens
Social Media Campaign: Discouraging Binge Drinking Among Teens
Problem Definition
Binge drinking, according to the Centers for Disease Control and Prevention – CDC (2019), could be … bad company, and evading situations that predispose one to alcohol consumption (i.e. visiting a club).
Monitoring
Without monitoring of the success of the campaign, it would be impossible to assess the effectiveness as well as impact of the said undertaking. Thus, the success of the campaign will be monitored via: the examination of the click through rate (CTR), assessment of the reactions we receive from the target population, and … rate (CTR), assessment of the reactions we receive from the target population, and follow-through of actual behavior change stories. In basic terms, our campaign would be deemed a success if the CTR happens to be high. On the other hand, positive reactions from the target population would ……
References
References
Centers for Disease Control and Prevention – CDC (2019). Binge Drinking. Retrieved from https://www.cdc.gov/alcohol/fact-sheets/binge-drinking.htm
Centers for Disease Control and Prevention – CDC (2020). Underage Drinking. Retrieved from https://www.cdc.gov/alcohol/fact-sheets/underage-drinking.htm
Grenard, J.L., Dent, C.W. & Stacy, A.L. (2013). Exposure to Alcohol Advertisements and Teenage Alcohol-Related Problems. Pediatrics, 131(2), e369-e379.
Karen, P., Wei, Q. & Scott, L. (2017). Binge drinking and academic performance, engagement, aspirations, and expectations: a longitudinal analysis among secondary school students in the COMPASS study. Health Promot Chronic Dis Prev Can., 37(11), 376-385.
National Institute on Alcohol Abuse and Alcoholism – NIAAA (2020). Underage Drinking. Retrieved from https://www.niaaa.nih.gov/publications/brochures-and-fact-sheets/underage-drinking
Rothoni, A. (2019). Teenagers’ Everyday Literacy Practices in English: Beyond the Classroom. New York, NY: Springer Nature.
Study Document
Nike S Colin Kaepernick Ad Campaign
… work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. This paper discusses the strategic issue underlying Nike’s controversial campaign and shows how it was intended to leverage “woke culture” and gain competitive advantage in an industry that had largely stayed quiet on … to brand loyalty among consumers (Nusser, Mahle & Pätzmann, 2015).
Company Policies/Values
Core values at Nike are: performance, authenticity, innovation and sustainability. Creating iconic brand campaigns aligns with these values (Storey, 2019).
Corporate and Competitive Strategies
Nike’s competitive strategies focus on product differentiation, market niche, and building customer loyalty. … any company, especially one concerned with growth prospects as is Nike in today’s risky economy.
Recommendations
Nike should abandon its “woke culture” ad campaign and get back to its original core values of highlighting heroics on the field. Consumers like Nike……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/ " target="_blank" REL="NOFOLLOW">
Study Document
Government Transparency
...Campaign The Importance of Transparency in Government
We live in an age where government, more and more, appears to be transparent and responsive on social media. It is possible to communicate with public figures through a series of clicks on Twitter or Facebook, and to read moment-by-moment accounts of their comings and goings via the 24/7 news cycle. Yet despite this technological innovation, concerns about the transparency and fairness of government are greater, not less than ever before.
It is important to note that there are many bright spots to increase the knowledge of the public about their governments. For example, the Association of Southeast Asian Nations (ASEAN) recently reported upon a policy conference designed to promote awareness of policy and dialogue about the creation of micro enterprises to fuel economic growth, and the need for government support of such emerging economic entities (ASEAN, 2019). The Internet not only offers information……
References
References
ASEAN holds policy dialogue on formalisation of micro enterprises. 2019. Accessed June 30,2109 at: https://asean.org/asean-holds-policy-dialogue-formalisation-micro-enterprises/
Government transparency. 2019. Ballotpedia. Accessed June 30, 2109 at: https://ballotpedia.org/Government_transparency
An honest and responsive government. 2014. UN SDG Action. Accessed June 30, 2109 at: https://sdgactioncampaign.org/2014/10/24/an-honest-and-responsive-government-the - role-of-citizen-voice/
Krastev, T. 2019. Does more transparency mean more trust? Open Government Partnership. Accessed June 30, 2109 at:
https://www.opengovpartnership.org/trust/does-more-transparency-mean-more-trust/
Transparency in the age of social media influence. 2017. Bookmark This. Accessed June 30, 2109 at: https://bookmarkcontent.com/blog/content/transparency-age-social-media - influence/#
Study Document
Branding Study
… like a new dawn for Phil Knight, who had the vision to see the Nike Empire unfolding before his eyes. The Air Jordan campaign caught fire and turned Nike into a powerhouse.
Stock Performance
Under Phil Knight’s guidance, Nike charged ahead in terms of stock price, breaking … we live and work” (“About Nike”). Its brand values include enhancing performance, providing authenticity, developing innovation and creating sustainability. The development of an iconic brand campaign aligns with these brand values (Storey).
From the beginning, Nike has sought to associate itself with winners, with champions, with beloved athletes who ……
References
Works Cited
“About Nike.” Nike, 2000. https://about.nike.com/ " target="_blank" REL="NOFOLLOW">
Study Document
Using Social Media For Meal Prepping Business
… that means having a very visible and appealing brand. Messaging is going to be highly important and that is where the social media campaign must come into play. This campaign will have to be monitored and reviewed to make sure that channels are being maximized and networking is done correctly.……
References
References
Lunt, T., & Nicotra, E. (2018). Event Sponsorship and Fundraising: An Advanced Guide. Kogan Page Publishers.
Malhotra, C. K., & Malhotra, A. (2016). How CEOs can leverage twitter. MIT Sloan Management Review, 57(2), 73.
Stever, G. S., & Lawson, K. (2013). Twitter as a way for celebrities to communicate with fans: Implications for the study of parasocial interaction. North American journal of psychology, 15(2).
Yauney, R. H. (2018). Leadership Development: A Study of Elon Musk. Marriott Student Review, 2(2), 4.
Zhou, S., & Kuo, C. (2018). How Social Media are Changing Nonprofit Advocacy: Evidence from the Crowdfunding Platform in Taiwan. The China Nonprofit Review, 10(2), 349-370.
Study Document
Carrie Chapman And The Women S Movement
… would finally win the right to vote in 1920. Carrie Chapman was a big leader in the Women’s Rights Movement at that time, campaigning hard for the 19th Amendment to be passed. However, there were other campaigns by women that had other outcomes—such as the campaign by Carrie Nation at around the same time to enact Prohibition, a campaign that gave rise to scofflaws, bootlegging and organized crime (Lawson, 2013).
Women’s Roles and Rights
As Siegel (1994) shows, the big focus at … tour the country speaking out against slavery. After slavery ended, women took up the crusade for moral reform and the right to vote. Campaigning for women’s suffrage took up many decades of struggle and women became frustrated with what was happening on that front so they began … to support the President’s war effort in 1918. Even though women were traditionally opposed to war, Carrie Chapman……
References
References
Blackwell, E. (1850). Elizabeth Blackwell on the 1850 Women\\\\\\'s Rights Convention. Retrieved from http://www.wwhp.org/Resources/WomansRights/blackwell_comments.html
Griffith, E. (1984). In Her Own Right: The Life of Elizabeth Cady Stanton. New York: Oxford University Press.
History. (2019). Women’s suffrage. Retrieved from https://www.history.com/topics/womens-history/the-fight-for-womens-suffrage
Lawson, E. N. (2013). Smugglers, Bootleggers, and Scofflaws: Prohibition and New York City. SUNY Press.
Siegel, R. B. (1994). Home as Work: The First Woman\\\\\\'s Rights Claims Concerning
Wives\\\\\\' Household Labor, 1850-1880. The Yale Law Journal, 103(5), 1073-1217.
Van Voris, J. (1996). Carrie Chapman Catt: A Public Life. New York City: Feminist Press at CUNY.
Study Document
Sensible Gun Control Public Service
Persuasion is the cornerstone of advertising. Using the classic rhetorical devices of pathos, ethos, and logos, advertisers create emotionally powerful campaigns designed to change the ways consumers—or voters—think, act, and feel. The goal of advertising is ultimately behavioral change. With public service announcements like … the organization Moms Demand Action for Gun Sense in America demonstrates the deft implementation of pathos, ethos, and logos in a striking visual campaign.
In one Moms Demand Action ad, for example, two school children—both girls—sit cross-legged on the floor of their school library. An American flag … because of the skillful combination of pathos, ethos, and logos.
Logos refers simultaneously to the use of logic and language in persuasive advertising campaigns like the Moms Demand Action “Little Red Riding Hood” ad. The language used in the Moms Demand Action advertisement is concise and clear, … to the logic and ethical tenets of the American……
References
Works Cited
“Gun Control PSAs By Moms Demand Action Are Striking And Powerful.” HuffPost. April 15, 2013. https://www.huffingtonpost.com/2013/04/15/gun-control-psas-moms-demand-action-for-gun-sense-in-america_n_3082504.html
Study Document
The Rise Of The Opium Trade In Afghanistan Following The US Invasion
...Campaign Evaluating a Counterterrorism Strategy
Introduction
One of the problems with the “war on terror” as first conceived in the wake of 9/11 was that it lacked objectivity and realism (Taddeo, 2010). The mission calculus was unclear, the operation involved lacking in all the variables of iSTART (ideology, strategy, tactics, accounting/financing, recruitment, targets). What was the aim of the counterterrorism operation in Afghanistan? Numerous negative consequences of the mission followed: the liberation of the poppy fields and the spike in the heroin trade around the world that decimated communities, including American ones back home (Felbab-Brown, 2017); the rise of the Islamic State throughout the Middle East (Barton, 2016); two trillion dollars in costs in addition to the loss of 2,400 US soldiers and the deaths of nearly 40,000 Afghani civilians (Almukhtar & Nordland, 2019). Because the US lacked an adequate iSTART framework going into its counterterrorism operation in Afghanistan, the result……
References
References
Almukhtar, S. & Nordland, R. (2019). What Did the U.S. Get for $2 Trillion in Afghanistan? Retrieved from https://www.nytimes.com/interactive/2019/12/09/world/middleeast/afghanistan-war-cost.html
Barno, D. (2007). The Other War: Counterinsurgency Strategy in Afghanistan 2003– 20. Military Review, 87(5), 32–44.
Barton, G. (2016). Out of the ashes of Afghanistan and Iraq: the rise and rise of Islamic State. Retrieved from https://theconversation.com/out-of-the-ashes-of-afghanistan-and-iraq-the-rise-and-rise-of-islamic-state-55437
Felbab-Brown, V. (2017). Afghanistan’s opium production is through the roof—why Washington shouldn’t overreact. Retrieved from https://www.brookings.edu/blog/order-from-chaos/2017/11/21/afghanistans-opium-production-is-through-the-roof-why-washington-shouldnt-overreact/
FM 3-24. (2014). Retrieved from https://fas.org/irp/doddir/army/fm3-24.pdf
Hitz, F. P. (1999). Obscuring Propriety: The CIA and Drugs. International Journal of Intelligence and CounterIntelligence, 12(4), 448-462.
IrishTimes. (2001). Britain freezes £61m of suspected Taliban assets. Retrieved from https://www.irishtimes.com/news/britain-freezes-61m-of-suspected-taliban-assets-1.398565
Kiras, J. D. (2002). Terrorism and Irregular Warfare, in John Baylis, James Wirtz, Eliot Cohen and Colin Gray eds., Strategy in the Contemporary World (Oxford: Oxford University Press, 2002), 208–232.
Study Document
McCain Foods Strategies
… ingredients involved (Essays, 2018). The consumers are informed about the ingredients of the product so their trust level in the brand increases. Advertising campaigns are designed for children under 12 years of age, to attract them towards the product while the company uses emotional advertising (Essays, 2018) … these external factors (SLEPT Analysis of McCain Foods, 2015). The political factors are also responded by McCain Foods effectively through supporting the health campaigns initiated by the government. It claims that its products are potato-based and are processed and cooked in a very effective and simple manner ……
References
References
(2019, September 17). Business Case Studies. Retrieved from https://businesscasestudies.co.uk/how-mccain-responds-to-changes-in-the-external-environment/#axzz2m8hClVBn
SLEPT Analysis of McCain Foods. (2015, April 03). PDF Slide. Retrieved from https://pdfslide.net/documents/slept-analysis-of-mccain-foods.html
Williamson, D. (2018, December 05). McCain Foods SWOT Analysis. Eassy 48. Retrieved from https://www.essay48.com/term-paper/13961-McCain-Foods-Swot-Analysis
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