Companies Essays (Examples)
Study Document
Starbucks
… with current values. This differs quite a bit from McDonalds, which is viewed far less favorably. However, industry trends will occur regardless, and companies need to undertake the appropriate financial steps in order to ensure that they can meet their ongoing operational needs, and their expansion needs … of McDonalds – the company just started cutting costs in FY2018, resulting in an increase in profit – is just as drastic. Both companies are undergoing a shift in how the market perceives them, and their financial strategies need to change as the result. For Starbucks, attention ……
References
References
Cannivet, M. (2019) Starbucks’ big stock buyback limits future upside. Forbes. Retrieved October 4, 2019 from https://www.forbes.com/sites/michaelcannivet/2019/08/29/starbucks-big-stock-buyback-limits-future-upside/#26c434067047
Hawley, J. (2019) Who are Starbucks’ main competitors? Investopedia. Retrieved October 4, 2019 from https://www.investopedia.com/articles/markets/101315/who-are-starbucks-main-competitors.asp
Macrotrends (2019) Starbucks. Macrotrends.com. Retrieved October 4, 2019 from https://www.macrotrends.net/stocks/charts/SBUX/starbucks/financial-statements
Marketwatch (2019) McDonalds Marketwatch. Retrieved October 4, 2019 from https://www.marketwatch.com/investing/stock/mcd/financials
Sharf, S. (2013) Starbucks ordered to pay Kraft $2.8 billion. Forbes. Retrieved October 4, 2019 from https://www.forbes.com/sites/samanthasharf/2013/11/12/starbucks-ordered-to-pay-kraft-2-8-billion/#5516b7fa167d
Starbucks 1999 Annual Report. Retrieved October 4, 2019 from https://s22.q4cdn.com/869488222/files/doc_financials/annual/1999/102640_financials2_99.pdf
The Coffee Brewers (2008) With Starbucks closing 600 shops, is the coffee business still lucrative? The Coffee Brewers. Retrieved October 4, 2019 from https://www.thecoffeebrewers.com/starbucks.html
Study Document
Defending The Practice Of Social Media Marketing
How to Use Social Media Influencers to Promote Products
Social media marketing has become an important marketing strategy for companies today, as many consumers turn to social media for information on products and for their peers’ opinions on products (Lou & Yuan, 2019). … for information on products and for their peers’ opinions on products (Lou & Yuan, 2019). Through influencers, blogs, video-sharing platforms, and messaging apps, companies can use social media to gain followers, build brand equity, and answer questions and tease coming products (Ki & Kim, 2019). Thus, companies that want to influence the consumer’s intention to purchase are looking at social media as the best way to do this (Lim, Radzol, … to directly connect to consumers on platforms that consumers themselves choose to use for the purpose of getting information about products and services. Companies that use Facebook, Twitter, Instagram, YouTube and other platforms can answer……
References
References
Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922.
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lou, C., & Yuan, S. (2019). Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
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Why Having A Proper Work Life Balance Reduces Burnout
… opportunities, they are going to feel overburdened and less satisfied. Job satisfaction levels can go down and motivation can sputter to a halt. Companies should be mindful that workers feel energized and engaged at work. If they are burned out, they might quit and job turnover rates ……
References
References
Sanfilippo, M. (2020). How to improve your work-life balance. Retrieved from https://www.businessnewsdaily.com/5244-improve-work-life-balance-today.html
Weber, J. (2018). 17 Ways Companies Help Employees Achieve Work-Life Balance. Retrieved from https://www.projectmanager.com/blog/companies-help-employees-achieve-work-life-balance
Study Document
MacBook Pro By Apple Inc Quality Management
… of a product is inherently and largely influenced by the product development process.
Apple Inc. is one of the most renowned and celebrated companies across the globe. The company manufactures and retails a wide range of products and services, including iPhone, iPad, Apple Watch, iPod, Apple TV, ……
References
References
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Panzarino, M. (2012). This is how Apple\\\\\\'s top-secret product development process works. The Next Web. Retrieved from: https://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-development-process-works/
Interaction Design Foundation. (2020). Apple\\\\\\'s Product Development Process – Inside the World\\\\\\'s Greatest Design Organization. Retrieved from: https://www.interaction-design.org/literature/article/apple-s-product-development-process-inside-the-world-s-greatest-design-organizatio " target="_blank" REL="NOFOLLOW">
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Twitter Financial Statements Analysis
...Companies Report to the CEO
1.2 Can the company raise capital?
Twitter has the ability to raise capital. It is rapidly growing, has strong cash inflows, and a healthy balance sheet. This gives Twitter the flexibility to raise debt capital, because its liquidity will attract investors, and furthermore Twitter’s increasing financial stability reflects a maturing business that implies long term cash flow stability.
Bond investors tend to also look at the debt-to-equity ratio, as a high debt-to-equity ratio is typically associated with a company that would be higher risk. Twitter’s long term debt-to-equity is declining, largely because its profitability, and reductions in R&D spend are putting Twitter in a position of growing equity more quickly than it is growing debt. The company’s total liabilities are increasing, but long-term debt is not increasingly in any significant way. Equity is increasing significantly, and that is why the long-term debt to equity ratio is……
References
References
Statista (2019) Social networking ad revenue market share of LinkedIn in the United States from 2015 to 2018. Statista. Retrieved March 20, 2020 from https://www.statista.com/statistics/241815/market-share-of-linkedins-us-social-network-ad-revenue/
Yahoo! Finance, various pages (2020).
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Panera Bread
Panera Bread
In its 2015 Form 10-K, Panera Bread describes itself as “one of the largest food service companies in the United States” and that its success is attributable to “our ability to create long-term concept differentiation.”
The company defines its strategy ……
References
References
MindTools (2019) Porter’s generic strategies. MindTools. Retrieved March 26, 2019 from https://www.mindtools.com/pages/article/newSTR_82.htm
Panera Bread 2015 Form 10K. Retrieved March 26, 2019 from https://www.sec.gov/Archives/edgar/data/724606/000072460616000042/a2015122910k.htm
Study Document
CFOs Big Data Opportunities In Firms
… they get more choices in the market. Industries must be able to fulfill these ever-changing needs and address them satisfactorily (Nath, 2019).
For companies to be able to know what their customers want in a timely manner, they need to collect and analyze a lot of customer ……
References
References
Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact. MIS quarterly, 36(4).
Jin, X., Wah, B. W., Cheng, X., & Wang, Y. (2015). Significance and challenges of big data research. Big Data Research, 2(2), 59-64.
Joshi, N. (2018). How Big Data Can Transform the Finance Industry. Retrieved October 7, 2019, from https://www.bbntimes.com/en/technology/big-data-is-transforming-the-finance-industry .
Nath, T. I. (2019). How Big Data Has Changed Finance. Retrieved October 7, 2019, from https://www.investopedia.com/articles/active-trading/040915/how-big-data-has-changed-finance.asp .
Turner, D., Schroeck, M., & Shockley, R. (2013). Analytics: The real-world use of big data in financial services. IBM Global Business Services, 27.
Yin, S., & Kaynak, O. (2015). Big data for modern industry: challenges and trends [point of view]. Proceedings of the IEEE, 103(2), 143-146.
Zhou, K., Fu, C., & Yang, S. (2016). Big data driven smart energy management: From big data to big insights. Renewable and Sustainable Energy Reviews, 56, 215-225.
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Strategic Marketing Plan For Lemon Thirst Energy Drink
… and mental alertness.
As of 2019, there were more than 200 energy drink brands in the United States alone. The brands include reputable companies such as Pepsi, Dr. Pepper, and Coca-Cola. Table 1 below shows the market shares of the major energy drink brands as of 2019.
… as it intends to. Both the state government and the federal government are putting measures in place to encourage the establishment of more companies to create employment. Some of the measures include pro-business regulation and tax benefits. Therefore, in terms of the political environment, the Company is ……
References
References
Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.
Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.
Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.
Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.
Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.
Study Document
The Cost Effectiveness In Cloud Computing Within An Accounting Organization
… in addition to enterprise resource management and customer relationship management, play a pivotal role in everyday business operations. Significantly, in the contemporary setting, companies and entrepreneurs in the accounting sector are no longer constantly installing software apps on their computers or computer systems situated within the premises … systems situated within the premises to operate their businesses. Rather, they are opting for the cloud. Cloud computing is facilitating substantial agility for companies. The advantages of solely paying for the software and hardware services utilized and also leveraging on the cutting-edge technologies enable the companies to improve their digital operations and aid them in innovation and, subsequently, success in the market.
Significance of the Topic
Cloud computing continues … smoothly.
Research Problem
In the present day, the advancement of globalization has significantly increased the level of competition in industries and sectors. Multinational companies in different sectors, including the accounting industry,……
References
References
Bauer, E., & Adams, R. (2015). Reliability and availability of cloud computing. Hoboken: John Wiley & Sons.
Chang, W. Y., Abu-Amara, H., & Sanford, J. F. (2018). Transforming enterprise cloud services. New York: Springer Science & Business Media.
Chang, V. (Ed.). (2015). Delivery and adoption of cloud computing Services in Contemporary Organizations. IGI Global.
Hsien, W. F., Yang, C. C., & Hwang, M. S. (2016). A Survey of Public Auditing for Secure Data Storage in Cloud Computing. IJ Network Security, 18(1), 133-142.
Jamsa, K. (2016). Cloud computing. New York: Jones & Bartlett Publishers.
Maguire, M., & Delahunt, B. (2017). Doing a thematic analysis: A practical, step-by-step guide for learning and teaching scholars. AISHE-J: The All Ireland Journal of Teaching and Learning in Higher Education, 9(3).
Mehmood, R., Katib, S. S. I., & Chlamtac, I. (2020). Smart Infrastructure and Applications. New York: Springer International Publishing.
Prabhu, C. S. R. (2015). E-governance: concepts and case studies. New Delhi: PHI Learning Pvt. Ltd.
Study Document
Why Uber Refuses To Hire Drivers As Full Time Employees
… the main problem of Uber’s drivers’ employment status is the fact that to be competitive and to differentiate itself from traditional taxi cab companies, Uber had to exploit the share economy and get contractors to provide driving services to riders. People looking for an easy way to … and a suitable car, and they qualified to drive for Uber. As the business caught on, it put pressure on traditional taxi cab companies and soon many of them were put out of business because there was no more demand for their services. Uber drivers were much … an Uber driver to show up within minutes and take them where they needed to go.
As people who worked for taxi cab companies now found, they had to sign up to work for Uber if they wanted to continue in the same line of work. The ……
References
References
Bhuiyan, J. (2018). Uber’s sleek new product? Your safety. Retrieved from https://www.vox.com/2018/9/6/17824294/uber-safety-product-feature s
Bond, S. (2019). Uber Received Nearly 6,000 U.S. Sexual Assault Claims In Past 2 Years. Retrieved from https://www.npr.org/2019/12/05/785037245/uber-received-nearly-6-000-u-s-sexual-assault-claims-in-past-2-year s
Kaltner, J. (2018). Employment status of uber and lyft drivers: Unsettlingly settled. Hastings Women's LJ, 29, 29.
Malos, S., Lester, G. V., & Virick, M. (2018). Uber drivers and employment status in the gig economy: Should corporate social responsibility tip the scales?. Employee Responsibilities and Rights Journal, 30(4), 239-251.
North, A. (2019). It’s not just passengers being assaulted in Ubers. Drivers are at risk, too. Retrieved from https://www.vox.com/2019/12/7/20998646/uber-safety-report-sexual-assault-lyft-case s
Rapier, G. (2019). Uber scored a major victory when the US government ruled drivers aren't employees, but not everyone is happy. Retrieved from https://www.businessinsider.com/uber-drivers-disappointed-ruling-not-employees-2019-5
Reingold, J. (2013). Southwest’s Herb Kelleher: Still crazy after all these years. Retrieved from http://fortune.com/2013/01/14/southwests-herb-kelleher-still-crazy-after-all-these-years/
Rogers, B. (2016). Employment rights in the platform economy: Getting back to basics. Harv. L. & Pol'y Rev., 10, 479.
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