Consumer Base Essays (Examples)
Study Document
Swapping The Studio Based Pedagogy For Online Learning
Why to Adopt Pedagogy base on Digital Online Interactions with Students
Introduction
With the arrival of the digital age has come a shift in the way information is … age are digital natives and are more comfortable using digital technology than being without it. For design educators who are used to the studio-base pedagogy that has been in use for a century, shifting to embrace a digital-base pedagogy can seem like a transition that is too great of a leap for them to welcome. After all, the pedagogy of the … pedagogy can seem like a transition that is too great of a leap for them to welcome. After all, the pedagogy of the studio-base design education has its own special uniqueness that cannot be replicated in a digitalized format. However, what design educators need to realize is … world itself expects graduates to be skilled in (Justice, 2019). This……
References
References
Fleischmann, K. (2013). Big Bang Technology: What's Next in Design Education, Radical Innovation or Incremental Change?. Journal of Learning Design, 6(3), 1-17.
Justice, L. (2019). The Future of Design Education. Design Management Review, 30(1), 33-37.
Mayadas, A. F., Bourne, J., & Bacsich, P. (2009). Online education today. Science, 323(5910), 85-89.
Souleles, N. (2015). Elearning in art and design: the elephant in the room. In 9th International Technology, Education and Development Conference (pp. 6659-6665).
Vaughan, S., Austerlitz, N., Blythman, M., Grove-White, A., Jones, B. A., Jones, C. A.,... & Shreeve, A. (2008). Mind the gap: Expectations, ambiguity and pedagogy within art and design higher education. In The student experience in art and design higher education: Drivers for change (pp. 125-148). Jill Rogers Associates Limited.
Study Document
Branding Study
… process could stand to improve through the use of social media, and by using sites like Instagram and YouTube, the company could ask consumer to upload inspirational pics of them with their Nikes during this time of quarantine. That would be a good way to keep consumer engaged with the brand and to inspire creativity. With sales likely to move more and more online, Nike could also consider allowing consumer to design their own shoes online for purchase the way Vans does. This would also promote consumer engagement.
Conclusion
Nike has been at the top of the sports apparel and retail world for decades, but with increasing competition and its … but with increasing competition and its decision to promote “woke” culture, the Nike brand has suffered. Nike needs a way to reconnect with consumer, and the macro and micro environmental issues of today could be exactly the issues……
References
Works Cited
“About Nike.” Nike, 2000. https://about.nike.com/ " target="_blank" REL="NOFOLLOW">
Study Document
Fero Beauty Boutiques
… measuring them, an environmental analysis, and SWOT analysis.
Mission Statement and Vision Statement
The mission statement of the company is \"To make every consumer feel stylish, chic and beautiful in every way.\"
The vision statement of the company is, \"Transform the fashion world one item at a …
2. To open a second retail shop within three years
3. To increase the number of employees to 50 to increase sales and consumer satisfaction
Appropriate Ways to Measure
The ways to measure the goals above include:
1. Using consumer feedback and reviews to determine consumer satisfaction and progression of the company
2. To check the monthly inventory turnover rate for clothing brands
3. To examine employee retention and … check the monthly inventory turnover rate for clothing brands
3. To examine employee retention and turnover per year
4. Examining the number of consumer entering the store.
Environmental Analysis
PESTEL Analysis……
References
References
Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.
Jeannet, J. P., & Hennessey, H. D. (2005). Global marketing strategies. New York: Dreamtech Press.
Menon, R. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye-tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008-5013.
Study Document
Change Management At Nike
… a controversial one since the sportswear company launched its Colin ad campaign in 2018. Nike needs to change the way it approaches its consumer base in America while simultaneously addressing the supply chain issues that have arisen as a result of COVID-19, which has caused major production problems … America and solve the supply chain problems caused by the virus, and 2) to help put Americans back to work so that American consumer can get back to doing what they do best, which is buying. There may be resistance to change within Nike if this plan … problem that Nike faces today is twofold: 1) its use of Colin Kaepernick as an activist frontman for the brand has alienated conservative consumer; 2) its use of offshore labor has caused production nightmares now that COVID-19 has put nations in lockdown mode for the foreseeable future. … caused production nightmares now……
References
Bibliography and References
Balaji, S., & Murugaiyan, M. S. (2012). Waterfall vs. V-Model vs. Agile: A comparative study on SDLC. International Journal of Information Technology and Business Management, 2(1), 26-30.
Boehm, B. (2002). Get ready for agile methods, with care. Computer, (1), 64-69.
Boehm, B. (2007). A survey of agile development methodologies. Laurie Williams, 45, 119.
Fernandez, D. J., & Fernandez, J. D. (2008). Agile project management—agilism versus traditional approaches. Journal of Computer Information Systems, 49(2), 10-17.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Cameron, E. and Green, M. (2015), Making Sense of Change Management: A complete Guide to the Models, Tools and Techniques of Organizational Change. Kogan Page: London
Kotter, J. P. (2012). Leading Change. Harvard Business Review Press.
TMZ. (2018). Kaep Deal Adds Up... WE GOT NIKE'S CUSTOMER BREAKDOWN. Retrieved from https://www.tmz.com/2018/09/06/colin-kaepernick-nike-contract-urban-consumers-market-research/
Study Document
Valiant
…
Company Summary
Valiant Marketing is a new conception in marketing. Our marketing agency will be tilted toward gaining clients to work with LGBT consumer and businesses. Basically, Valiant will work towards connecting businesses in America with the LGBTQ community. Our company will work with major companies, brands, … itself in creating a link between businesses and the LGBTQ community. There are five fundamental services that our company will render to our consumer:
1. Public relations
This will include developing a wide range of programs and products that are means to sustain or improve the image … or improve the image and reputation of businesses and the products and services that they offer and will be focused on the LGBTQ consumer.
2. Advertising
This will include coming up with advertisements from the moment of conception of the ads to when they become completed. These … of the ads to when……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
Nike S Colin Kaepernick Ad Campaign
… of Nike are to focus on innovation, sustainability, and form strategic partnerships that will enhance the brand and lead to brand loyalty among consumer (Nusser, Mahle & Pätzmann, 2015).
Company Policies/Values
Core values at Nike are: performance, authenticity, innovation and sustainability. Creating iconic brand campaigns aligns with these values … caused brick and mortar retail shops to fold in recent years. Nike has an opportunity to leverage its brand equity to draw e-commerce consumer to its website for online sales.
Current Rivalry Threats
· Supply chains may be disrupted by Covid-19, and rivals that can leverage supply … The economy appears to be growing under the Trump administration,…[break]…would allow Nike to please both the minority population and the white population. Alienating consumer is not a good look for any company, especially one concerned with growth prospects as is Nike in today’s risky economy.
Recommendations
Nike …
Recommendations
Nike should abandon its……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/ " target="_blank" REL="NOFOLLOW">
Study Document
Global Transformations And The Human Condition Global Lives Of Things
… is deemed to have both positive and negative effects on the health of human beings. The prevailing recommendations give the suggestion that a consumer should not drink more than 400 milligrams of caffeine on a daily basis. This is approximated to be about three to five cups … 400 milligrams of caffeine on a daily basis. This is approximated to be about three to five cups of coffee, reliant on the consumer’s brew of choice.
Section 2
Coffee is the most far and wide consumed beverage in the world. On estimate, almost 35,000 cups of … at their relationship to the greater world and has conversations.
There are different ways in which advertisements convey coffee as a commodity to consumer. One of the ways is whether a consumer is a morning person. Usually, in the morning, consumer are categorized into the caffeinated and the un-caffeinated, with the latter defined……
References
References
Bhupathiraju, S. N., Pan, A., Manson, J. E., Willett, W. C., van Dam, R. M., & Hu, F. B. (2014). Changes in coffee intake and subsequent risk of type 2 diabetes: three large cohorts of US men and women. Diabetologia, 57(7), 1346-1354.
Cadden, I. S. H., Partovi, N., & Yoshida, E. M. (2007). Possible beneficial effects of coffee on liver disease and function. Alimentary pharmacology & therapeutics, 26(1), 1-8.
D’Costa, K. (2011). The Culture of Coffee Drinkers. Scientific American.
Einstein, E. (2019). The Health Benefits of Coffee: How does drinking coffee help your body and your brain? Scientific American.
Lucas, M., Mirzaei, F., Pan, A., Okereke, O. I., Willett, W. C., O’Reilly, É. J., ... & Ascherio, A. (2011). Coffee, caffeine, and risk of depression among women. Archives of internal medicine, 171(17), 1571-1578.
Ponte, S. (2002). The latte revolution? Regulation, markets and consumption in the global coffee chain. World development, 30(7), 1099-1122.
Rudeen, K. (2018). The History of Coffee and its Concurrent Marketing Strategies. Scholars Archive.
Samoggia, A., & Riedel, B. (2019). Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing. Nutrients, 11(3), 653.
Study Document
Fero Beauty
… for pricing to take into account fixed and variable expenses, competition, target market groups, organizational goals and objectives, and the willingness of the consumer to pay the price. When a suitable price is chosen, it ought to help the organization in attaining its financial goals and objectives, … and convincing price for the target market, and be cohesive with other constituents of the marketing mix (Gould, n.d). Fero Beauty will apply value-base pricing. In delineation, this approach encompasses setting a price base on the idea that a consumer will pay for the products in line with the perceived value to the consumer contrasted against the cost of a substitute product. Research has demonstrated that a greater prevailing market share can be construed by forthcoming consumer as an indication of greater relative quality and will have a tendency of increasing future demand levels (Gould, n.d).
Distribution Strategy
The logistics ………
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
The Transformation Of The US Into Oceania
… to privacy have become the greatest issue facing 21st century ethical leadership. Indeed, public and private sector organizations of all types routinely collect consumer’ personal information and use it in ways that are violative of the spirit if not the letter of the law, and the proliferation … that emerged in the paper’s conclusion.
Review and Discussion
Overview of threats to personal privacy
Together with freedom of speech and religion, many consumer prize their personal privacy above all else. Although the concept lacks definitional clarity, the term “privacy” is generally used to refer to “a … in a wide range of ways. For example, the introduction of electronic health care records a few years ago caused many health care consumer to question who was allowed access to their personal medical information and for what purposes. In response, the U.S. government enacted the Health … Despite some criticism from practitioners……
References
References
Black’s law dictionary. (1990). St. Paul, MN: West Publishing Company.
Cantor, M. D. (2006, Summer). No information about me without me: Technology, privacy, and home monitoring. Generations, 30(2), 49-55.
Ethical issues facing businesses. (2020). Florida Tech. Retrieved from https://www.floridatech online.com/blog/business/the-5-biggest-ethical-issues-facing-businesses/.
Haslag, C. (2018, Fall). Technology or privacy: Should you really have to choose only one? Missouri Law Review, 83(4), 1027-1033.
Karn, R. (2019). The biggest threat to data security? Humans, of course. The Privacy Advisor. Retrieved from https://iapp.org/news/a/the-biggest-threat-to-data-security-humans-of-course/ .
Sharma, P. (2017, June). Organizational culture as a predictor of job satisfaction: The role of age and gender. Journal of Contemporary Management Issues, 22(1), 35-40.
Taslitz, A. E. (2009, Spring). The Fourth Amendment in the twenty-first century: Technology, privacy, and human emotions. Law and Contemporary Problems, 65(2), 125-131.
Study Document
Childrens Amusement Park
… make sure that the Park is always advocating for families, health and education so that the foods, snacks and beverages are wholesome but consumer-friendly cost-wise and so that there is always a fun, educational experience to be had in the learning zone of the Park. The third … a breakdown of the demographic, geographic and behavioral traits of the target customer. Third is the positioning strategy that the firm will adopt base on its approach to differentiation and low-cost services and products. Fourth will be the marketing mix that the company will use to reach … on its approach to differentiation and low-cost services and products. Fourth will be the marketing mix that the company will use to reach consumer. Fifth will be the financial and budgetary concerns. And last will be a discussion of how to improve, control and monitor progress.
Situation … too for the company to……
References
References
Andzulis, J. M., Panagopoulos, N. G., & Rapp, A. (2012). A review of social media and implications for the sales process. Journal of Personal Selling & Sales Management, 32(3), 305-316.
Appelbaum, S. H., Habashy, S., Malo, J. L., & Shafiq, H. (2012). Back to the future: revisiting Kotter's 1996 change model. Journal of Management Development, 31(8), 764-782.
Chyi, H. I. (2005). Willingness to pay for online news: An empirical study on the viability of the subscription model. Journal of Media Economics, 18(2), 131-142.
Douglas, E. (2019). Houston economy to grow bigger, slower than other Texas cities: analysis. Retrieved from https://www.houstonchronicle.com/business/economy/article/Houston-economy-to-grow-bigger-slower-than-other 13903941.php#targetText=The%20Austin%20metro%20area%2C%20which,pace%2C%20according%20to%20the%20projections.
Frederick, S., Novemsky, N., Wang, J., Dhar, R., & Nowlis, S. (2009). Opportunity cost neglect. Journal of Consumer Research, 36(4), 553-561.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.
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