Corporate Strategy Essays (Examples)
Study Document
HR Strategy And Practice
Specific HR strategy
Summary
Human resource management (HRM) is an integral part of organizational operations with greater impacts on financial performance. Modern HR strategies and practices … management (HRM) is an integral part of organizational operations with greater impacts on financial performance. Modern HR strategies and practices have evolved to corporate strategic HRM. HR strategies are divided into two categories: general HR strategies and specific HR strategies. General strategies in HR practices focus on … strategies differ from general strategies as they are based on the unique aspects of an organization’s operations.
An example of a specific HR strategy is IRM’s HR strategy, which reflects the general aspirations and intentions of the company. The HR strategy reflects four key areas of its overall business strategy: business value, innovation, global integration, and on-demand infrastructure. The goals of IBM’s HR strategy include to lead transformation, anticipate and build skills, and grow the……
References
References
Boon, C., Eckardt, R., Lepak, D.P. & Boselie, P. (2017, October 5). Integrating Strategic Human Capital and Strategic Human Resource Management. The International Journal of Human Resource Management, 29(1), 34-67.
Boon, C., Hartog, D.N.D. & Lepak, D.P. (2019, January 14). A Systematic Review of Human Resource Management Systems and Their Measurement. Journal of Management, 45(6), 2498-2537.
Richard, O.C. & Johnson, N.B. (2001, March). Strategic Human Resource Management Effectiveness and Firm Performance. The International Journal of Human Resource Management, 12(2), 299-310.
Seyyedjavadin, S.R. & Zadeh, M.H. (2009, June). HR Strategy and Its Aligning with Organizational Strategy and Human Capabilities. Iranian Journal of Management Studies, 2(2), 5-29.
Wright, P.M. (2008). Human Resource Strategy – Adapting to the Age of Globalization. Retrieved July 25, 2020, from https://www.shrm.org/hr-today/trends-and-forecasting/special-reports-and-expert-views/Documents/HR-Strategy-Globalization.pdf
Study Document
Operations Management And Business Strategy
… produce for Fiyeli, depending on the size of the contract.
Supplier Relationship Management
Overview
The basic philosophy that underpins the supplier relationship management strategy is that there are only so many producers of super premium coffee beans in this world. They have both the right land and … best beans, and therefore it is integral to have a sophisticated supplier relationship management system. Some key elements of an SRM are purchasing strategy, supplier selection and development, and collaboration with suppliers (Park et al, 2010).
SRM strategy
The purchasing strategy is to purchase at the harvest for each target nation, and to do so in person. The beans can be shipped from there, … also be able to use carbon offsets, such as planting forests in our supplier countries, many of which are critical as carbon sinks.
corporate social responsibility is a major issue in coffee. The typical issue is……
References
References
Aburto, L. & Weber, R. (2005) Improved supply chain management based on hybrid demand forecasts. Applied Soft Computing. Retrieved June 13, 2019 from https://s3.amazonaws.com/academia.edu.documents/30284637/demand_forecast_in_a_supermarket_using_a_hybrid_intelligent_system.pdf
CT Magazine (2012) Coffee packaging freshness. Coffee Talk Magazine. Retrieved June 13, 2019 from https://coffeetalk.com/ctmagazine/10-2012/3926/
Del Valle, G. (2019) Wholesale coffee is cheaper than it has been in years. That’s not good news. Vox. Retrieved June 13, 2019 from https://www.vox.com/the-goods/2019/4/25/18512680/coffee-futures-price-dropping-brazil-currency
Garza, E. & Hoffman, M. (2019) How climate change is killing coffee. Knowledge @ Wharton. Retrieved June 13, 2019 from https://knowledge.wharton.upenn.edu/article/coffee-climate-change/
Khan, O. & Creazza, A. (2005) The impact of product design on the supply chain. Chartered Institute of Logistics and Transport Retrieved June 13, 2019 from https://www.researchgate.net/publication/265492088_The_Impact_of_Product_Design_on_the_Supply_Chain_The_Impact_of_Product_Design_on_the_Supply_Chain
Manetti, G. & Becatti, L. (2009). Assurance services for sustainability reports: Standards and empirical evidence. Journal of Business Ethics. Vol. 87 (2009) 289-298.
Mersie, A. (2019) Coffee prices seen rising 25% by year end. Reuters Retrieved June 13, 2019 from https://www.reuters.com/article/us-global-coffee-poll/coffee-prices-seen-rising-nearly-25-percent-by-year-end-reuters-poll-idUSKCN1Q11JD
Mordor Intelligence (2017) United States coffee market – growth, trends and forecasts. Mordor Intelligence Retrieved June 13, 2019 from https://www.mordorintelligence.com/industry-reports/united-states-coffee-market
Study Document
Enron Corporate Scandal And Microeconomics
Microeconomics
Enron Corporation is an example of one of the largest corporate scandals in the history of the United States. Given a series of corporate mismanagement, Enron is regarded as a shocking example of corporate corruption in the modern business world. The company took 16 years to increase its assets from 10 billion to 65 billion, which was … took 16 years to increase its assets from 10 billion to 65 billion, which was significantly reduced in 24 days (Gibney, 00:00:38-00:00:47). Enron’s corporate scandal has been the subject of numerous studies within the business sector as it offers significant lessons on economics and corporate management. Alex Gibney’s film Enron: The Smartest Guys in the Room provides insights on various topics that are relevant to microeconomics in relation … Gibney’s film Enron: The Smartest Guys in the Room provides insights on various topics that are relevant to microeconomics in relation to……
References
Works Cited
Amadeo, Kimberly. “Deregulation Pros, Cons, and Examples.” The Balance, The Balance, 16 Jan. 2020, https://www.thebalance.com/deregulation-definition-pros-cons-examples-3305921
Gibney, Alex, director. Enron: The Smartest Guys In the Room. YouTube, Magnolia Pictures, 20 Oct. 2009, https://www.youtube.com/watch?v=BIwFO4_SWQQ&has_verified=1
Kienitz, Paul M. “ENRON: THE SMARTEST GUYS IN THE ROOM (2005).” Paulkienitz.net, Paulkienitz.net, https://paulkienitz.net/enron/smartest-guys.html
Study Document
Nike S Colin Kaepernick Ad Campaign
… & Pätzmann, 2015).
Company Policies/Values
Core values at Nike are: performance, authenticity, innovation and sustainability. Creating iconic brand campaigns aligns with these values (Storey, 2019).
corporate and Competitive Strategies
Nike’s competitive strategies focus on product differentiation, market niche, and building customer loyalty. Its corporate strategy focuses on diversification, international appeal, and developing partnerships.
External Analysis
Industry/Competition—Five Forces
Current Rivalry Opportunities
· Online sales represent a great growth area, … image among workers, communities and consumers and restore its value in the eyes of consumers who were affronted by its latest ad campaign strategy.
Changes in Organizational Structure
Nike’s organizational structure relies too heavily on foreign-based labor. Offshoring labor has decimated communities here in the US as ……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Papa Johns Strategic Analysis
… have affected the industry and it is imperative that competitors in the business keep up with such changes in consumer behavior.
The current corporate level strategy is a bit muddy. While the chain originally focused on quality,…[break]…quality, with a differentiated offering in the market. Pizza is a highly competitive … can shift the conversation away from its problems of the past several years, and start to build a little bit of optimism. The strategy must be executed well, but there are still a lot of people who believe in the brand, and 5000 stores with which to … of crisis, and take dramatic action to strongly counter any problems that the company has. If it can apply that approach to its corporate strategy,……
References
References
Halzack, S. (2018) Papa John’s just went from bad to worse. BNN Bloomberg. Retrieved April 7, 2019 from https://www.bnnbloomberg.com/papa-john-s-just-went-from-bad-to-worse-1.1120265
IBIS World (2019) Pizza restaurants industry in the US. IBIS World. Retrieved April 7, 2019 from https://www.ibisworld.com/industry-trends/specialized-market-research-reports/consumer-goods-services/food-service-drinking-places/pizza-restaurants.html
Kenton, W. (2019) Porter’s 5 forces. Investopedia. Retrieved April 7, 2019 from https://www.investopedia.com/terms/p/porter.asp
McCormick, M. (2018) Key success factors in a pizza business. Houston Chronicle. Retrieved April 7, 2019 from https://smallbusiness.chron.com/key-success-factors-pizza-business-2788.html
Navellier, L. (2009) Papa John’s – how to beat the recession with pizza. NASDAQ. Retrieved April 7, 2019 from https://www.nasdaq.com/personal-finance/papa-johns-PZZA.stm
Papa John’s Form 10-K 2018. Retrieved April 7, 2019 from https://ir.papajohns.com/static-files/2977c391-0218-4bac-8eb2-dcabd4561cfe
Papa John’s website, various pages. (2019) Retrieved April 7, 2019 from https://www.papajohns.com/company/about-papa-johns.html
QSR (2018) The QSR Top 50. QSR Magazine. Retrieved April 7, 2019 from https://www.qsrmagazine.com/content/qsr50-2018-top-50-chart
Study Document
Preventing Drug Use Among Teens
...Corporate strategy Prevention of Substance Abuse among Youth: Seeking to Understand Perspectives
Introduction
To understand an effective way to prevent substance abuse among youth, it is important to explore the perspectives of stakeholders and individuals who play a role in applying preventive strategies. For that reason, this study uses qualitative design to explore the perspectives of high school teachers toward successful teen substance abuse prevention program. This paper discusses the background of the problem, provides a problem statement, purpose statement, and research question, and reviews literature pertaining to theory, research and methodology. An annotated bibliography is included at the end.
Background to the Problem
As Murthy (2016) points out, there is a serious need to address the opioid epidemic that is scourging the nation today. Youths are among the most vulnerable population when it comes to substance abuse because they are most likely to be affected by peer pressure and media, where……
Study Document
Valiant
… of influencing the purchasing behavior of the LGBTQ consumers to lean on to the products and services being offered by the businesses.
3. strategy
This service will include helping businesses to develop a general game plan through which they can reach the prospective LGBTQ consumers as a ……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
Business Proposal For Coffee Shop And Restaurants
...Corporate strategy Business Proposal for Coffee Shop & Restaurants: The Madam Walker Theatre
History and Why the Business Fits
My business proposal is to start (re-start) the coffee-shop/restaurant that once existed in Walker Theatre (it was then named “The Coffee Pot”). The Madam Walker Theatre was named after Madam C. J. Sarah Breedlove Walker, an African-American entrepreneur who specialized in hair care and beauty products that were manufactured and sold in the building that now serves as her namesake. She developed and initiated plans for the building to be built and after her death in 1919 the completion of the project fell to her daughter A’Leila Walker. The building opened in 1927 and served as both the headquarters for the Madam C. J. Walker Manufacturing Company—one of the biggest and brightest examples of African-American ingenuity and industry in the 20th century (National Park Service, 2019)—and as an entertainment theatre for the African……
References
References
Benedict-Browne, T. (2019). The Icon of Indiana Avenue. Retrieved from http://nomeancity.com/walker-theater
Evans, D. (2010). Social media marketing: An hour a day. John Wiley & Sons.
Hobbs, J. (2017). 15 of Africa's favorite dishes. Retrieved from https://www.cnn.com/travel/article/africa-food dishes/index.html#targetText=Pap%20en%20vleis%2FShisa%20nyama%2C%20South%20Africa&targetText=Chops%2C%20steak%2C%20chicken%2C%20kebabs,and%20suurpap%20(soured%20pap).
Madam Walker Legacy Center. (2019). Retrieved from https://madamwalkerlegacycenter.com/
National Park Service. (2019). Madame C. J. Walker Building. Retrieved from https://www.nps.gov/nr/travel/indianapolis/walkerbuilding.html
Trout, J. & Rivkin, S. (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Line Managers Coaching Guidance
… key aspect in this regard is to expand your sphere of influence by cultivating strategic relationships. The first step is scrutinizing the organization’s strategy execution performance. The second takes into account bringing together the strategic leadership team to be in line with the need to enhance the … are numerous aspects that cause resistance to change, for instance, fear of the unknown, ambiguity in whether the change will succeed and also experiencing…[break]…corporate into the change process. These employees ought to be included in the process of planning and designing. What is more, the line managers ……
References
References
Amory, D. (2012). Essential knowledge for personal coaches. Lulu. com.
Bareil, C. (2013). Two paradigms about resistance to change. Organization Development Journal, 31(3), 59–71
Bennett, J. L., & Bush, M. W. (2013). Coaching for change. New York: Routledge.
Franken, A., Edwards, C., & Lambert, R. (2009). Executing strategic change: Understanding the critical management elements that lead to success. California Management Review, 51(3), 49–73.
Institute of Leadership and Management. (2012). Influencing Others at Work. New York: Routledge.
Nevenhoven, J. (2019). Coaching Employees Through Change. Life Cycle Engineering. Retrieved from: https://www.lce.com/Coaching-Employees-Through-Change-1912.html
Study Document
Walmart And Starbucks Sustainability
… narrow, relative to that of
Starbucks.
Milton Friedman (1970) responded to the environmental movement of the 1960s and calls for greater levels of corporate social responsibility with the seminal counterpoint to the idea that corporations have particular responsibilities. While much has been written on the pro-responsibility side, … have a responsibility to their shareholders to make money. The logic is this. People invest in corporations to earn returns on their investment. corporate managers serve the shareholders, and therefore they should orient their activities solely towards increasing profit. Friedman is clear that this is within the … chosen the approach that they have, by examining the marketing impacts of their respective approaches.
Menon and Menon (1997) look at the marketing strategy behind environmental activities of corporations. Their study looks at how corporate environmentalism has emerged as a business strategy. They find that there is a marketing element to this corporate……
References
References
Aguilera, R, Rupp, D., Williams, C. & Ganapathi, J. (2005) Putting the S back in corporate social responsibility: A multi-level theory of social change in organizations. Academy of Management Review. (2005). Retrieved November 4, 2017 from https://www.ideals.illinois.edu/bitstream/handle/2142/1768/TS_Aguilera.pdf?sequence=2&isAllowed=y
Banerjee, S. (2008) Corporate social responsibility: the good, bad and the ugly. Critical Sociology. Vol. 34 (1)
Blowfield, M., Frynas, J. (2005) Editorial setting new agendas: Critical perspectives on corporate social responsibility in the developing world. International Affairs. Vol. 81 (3) 499-513.
Brammer, S., Jackson, G. & Matten, D. (2012). Corporate social responsibility and institutional theory: New perspectives on private governance. Socio-Economic Review. Vol. 10 (2012) 3-28.
Campbell, J. (2007) Why would corporations behave in socially responsible ways? An institutional theory of corporate social responsibility The Academy of Management Review. Vol. 32 (3) 946-967.
Epstein, E. (1987) The corporate social policy process: Beyond business ethics, corporate social responsibility, and corporate social responsiveness. California Management Review. Vol. 29 (3) 99.
Friedman, M. (1970) The social responsibility of business is to increase its profits. New York Times Magazine. Retrieved November 4, 2017 from https://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html
Heningway, C. & Maclagan, P. (2004) Managers' personal values as drivers of corporate social responsibility. Journal of Business Ethics. Vol. 50 (1) 33-44.
Improve your studying and writing skills
We have over 150,000+ study documents to help you.
Sign Up for FREE
