Strategic Objectives Essays (Examples)
Study Document
Strategic Marketing Plan For Lemon Thirst Energy Drink
… expanding energy drinks segment and is different from other energy drink products in the sense that it is healthier. This paper outlines the strategic marketing plan for the drink in the United States energy drinks market.
Mission Statement
The mission statement of the Lemon Thirst Beverage Company ……
References
References
Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.
Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.
Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.
Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.
Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.
Study Document
Strategic Leadership In Light Of The Five Compass Model
According to Wilson (1996), strategic leadership incorporates the fundamentals of strategic planning with the tactics used in strategic management. The purpose of strategic leadership is to align business practices—including human resources management—with company goals, values, mission, and ethics. Leadership sets the tone for the entire organization. … is to align business practices—including human resources management—with company goals, values, mission, and ethics. Leadership sets the tone for the entire organization. The strategic leader makes sure that all departments and their managers are on the same page, so that even when they perform totally different operations … that even when they perform totally different operations and their services are not fully integrated, that all are working in alignment with primary objectives. Those objectives can be related to capital budgeting and financial constraints, but they may also be linked to other elements of strategy including marketing, branding, … “five compass model” proposed by……
References
References
Wilson, I.H. (1996). The 5 compasses of strategic leadership. Strategy & Leadership 24(4): 26-31.
Study Document
Strategic
… mental, physical, social and beauty health support they need through spa relaxation treatment at any time of the working day.
Short Term Marketing objectives
The short term marketing objectives are:
1. To promote the new service—this will include advertising locally with ads online that use targeted marketing
2. To engage the audience—by ……
References
References
Kim, W. & Mauborgne, R. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.
Mangold, W. G., & Smith, K. T. (2012). Selling to Millennials with online reviews. Business Horizons, 55(2), 141-153.
Neely, M. E., Schallert, D. L., Mohammed, S. S., Roberts, R. M., & Chen, Y. J. (2009). Self-kindness when facing stress: The role of self-compassion, goal regulation, and support in college students’ well-being. Motivation and Emotion, 33(1), 88-97.
Study Document
Vision And Mission Statements Strategic Planning
… because it is meant to give people a big vision—an ideal depiction of what the company aims to be. The criteria for a strategic vision should be:
1. It provides a picture of where the organization should be in 5 to 10 years—what it should look like, … will be going from there.
2. It should represent an ideal situation for the organization—an all-the-dreams-have-come-true type of image: in other words, the strategic vision statement should represent the height of the organization’s accomplishments—the peak of the mountain, the goal that might seem impossible to some but … establishing a quality mission statement should be:
1. It should be informative—this means it should give a sense of the organization’s most meaningful objectives and goals—not goals that are 20 years off but goals that the organization aims to work on right…[break]…bogged down on details. It does ……
References
References
Kim, W. C. & Mauborgne, R. (2002). Charting Your Company’s Future. Harvard Business Review, June 2002. Harvard Business School, Boston, MA
Klag, M., Giroux, H., & Langley, A. (2012). Strategic planning at Saint Francis de Sales Schools. International Journal of Case Studies in Management (Online), 10(2), 1-20.
Kouzes, J. & Posner, B. (1996). Envisioning your Future: Imagining Ideal Scenarios. Futurist, 30, 14.
Mullane, J. V. (2002). The mission statement is a strategic tool: when used properly. Management Decision, 40(5), 448-455.
Study Document
Counterintelligence Issues Within The United States
...Strategic objectives Why Ethical Egoism is a Problematic Framework for Intelligence
CI Literature Review
Introduction
The aim of this examination of the literature is to fill the wide gap that remains in counterintelligence research regarding an appropriate ethical standard that can guide and foster an ethical culture, as called for by Bellaby (2012) and Valentine (2016). The purpose of this review is to identify the lessons that have been learned and presented by researchers on this topic, and to identify an appropriate theoretical framework for assessing the way forward. The research question for this study is: How can the US counterintelligence enterprise support collaboration among the various USIC members and the private sector in an ethical and productive manner? The ultimate purpose of this study is to propose a standardized ethical framework for guiding the counterintelligence program as it works to collaborate with the private sector in the 21st century. Therefore, the……
References
Bibliography
2020-2022 National Counterintelligence Strategy of the United States. 2020. Washington, DC: National Counterintelligence and Security Center
Bailey, Christopher and Susan M. Galich. 2012. “Codes of Ethics: The Intelligence Community.” International Journal of Intelligence Ethics 35 (2): 77-99.
Bernardi, Beatrice. 2013. "The Role of Intelligence in the Fight Against International Terrorism: Legal Profiles." Bachelor's thesis, Università Ca'Foscari Venezia.
Carson, Thomas L. 2010. Lying and Deception: Theory and Practice. Oxford University Press.
Cohen, Shlomo. 2016. "Are There Moral Limits to Military Deception?." Philosophia 44 (4): 1305-1318.
Coyne, John, Peter Bell, and Shannon Merrington. 2013. "Exploring ethics in intelligence and the role of leadership." Interntional Journal of Business and Commerce 2 (10): 27-37.
Erskine, Toni. 2004. "'As Rays of Light to the Human Soul'? Moral Agents and Intelligence Gathering." Intelligence & National Security 19 (2): 359-381.
Godson, Roy, and James J. Wirtz. 2000. "Strategic denial and deception." International Journal of Intelligence and Counterintelligence 13 (4): 424-437.
Study Document
Counterintelligence Issues Within United States
… is precisely what has happened in the past and is currently happening under the Trump Administration with its 2020-2022 National Counterintelligence Strategy.
The strategic objectives of the 2020-2022 National Counterintelligence Strategy of the United States (2020) are: 1) to protect the nation’s critical infrastructure, 2) reduce threats to … exploitation of the US economy, 4) defend American democracy against foreign influence, and 5) counter foreign intelligence cyber and technical operations (4). These objectives differ from the 2018-2022 National Counterintelligence and Security Center strategic Plan. Under Director William R. Evanina, integration of CI and security activities was a top priority and theme of the strategy, but the … Plan. Under Director William R. Evanina, integration of CI and security activities was a top priority and theme of the strategy, but the strategic goals were quite distinct: Goal 1 was to “Advance our Knowledge of, and our Ability to Counter Foreign……
References
Bibliography
2020-2022 National Counterintelligence Strategy of the United States. 2020. Washington, DC: National Counterintelligence and Security Center
Bailey, Christopher and Susan M. Galich. 2012. “Codes of Ethics: The Intelligence Community.” International Journal of Intelligence Ethics 35 (2): 77-99.
Bernardi, Beatrice. 2013. \\\\\\"The Role of Intelligence in the Fight Against International Terrorism: Legal Profiles.\\\\\\" Bachelor\\\\\\'s thesis, Università Ca\\\\\\'Foscari Venezia.
Carson, Thomas L. 2010. Lying and Deception: Theory and Practice. Oxford University Press.
Erskine, Toni. 2004. \\\\\\"\\\\\\'As Rays of Light to the Human Soul\\\\\\'? Moral Agents and Intelligence Gathering.\\\\\\" Intelligence & National Security 19 (2): 359-381.
Godson, Roy, and James J. Wirtz. 2000. \\\\\\"Strategic denial and deception.\\\\\\" International Journal of Intelligence and Counterintelligence 13 (4): 424-437.
Horkheimer, Max. 1972. Critical Theory. New York: Seabury Press.
Intelligence and National Security Alliance. 2020. Counterintelligence for the 21st Century. Arlington, VA.
Study Document
Enterprise Risk Management In Wells Fargo During The Pandemic
… analysis, including a comparison and contrast of Enterprise Risk Management (ERM) vs. traditional risk management; 2) a discussion of hazard, financial, operational and strategic risks; 3) a SWOT analysis of Wells Fargo; 4) an examination of the relationship between organizational culture and ERM; 5) a discussion of … issue of risk holistically, comprehensively and from the macro perspective so as to enable the firm to pursue without constraint its goals and objectives (Sweeting, 2017). Managing risk effectively depends upon an organization’s ability to identify and deal with relevant risks while simultaneously understanding and preparing for … issues might be missed opportunities with service partners, lack of innovation, and so on. ERM issues focus more on linking operational risk with strategic risk management. ERM must emphasize transparency, communication among departmental heads, and collaboration. This is one reason why silos are so damaging for organizations … one way or the other.……
References
References
Beasley, M. (2020). How to Leverage ERM Principles to Better Respond to COVID-19-Related Risks. ERM Professional Insights.
Derysh, I. (2020). Watchdog questions why Wells Fargo reported giving only one large PPP loan to a Black-owned business. Retrieved from https://www.salon.com/2020/07/22/watchdog-questions-why-wells-fargo-reported-giving-only-one-large-ppp-loan-to-a-black-owned-business/
English, C. (2020). Wells Fargo Forced to Cut Its Dividend After Fed Stress Test. Here’s What Other Banks Did. Retrieved from https://www.barrons.com/articles/wells-fargo-forced-to-cut-its-dividend-after-fed-stress-test-51593467664
Hall, J. (2007). Internal Auditing and ERM: Fitting in and Adding Value. Retrieved from https://global.theiia.org/about/about-the-iia/Public Documents/Sawyer_Award_2007.pdf
Kaplan, R. & Mikes, A. (2012). Managing risks: A new framework. Harvard Business Review, 3.
Lewis, M. (2010). The Big Short. NY: W. W. Norton.
Lundqvist, S. (2014). Abandoning Silos for Integration: Implementing Enterprise Risk Management and Risk Governance. Lund University.
Morgenson, G. (2020). More Wells Fargo customers say the bank decided to pause their mortgage payments without asking. Retrieved from https://www.nbcnews.com/business/personal-finance/more-wells-fargo-customers-say-bank-decided-pause-their-mortgage-n1234610
Study Document
Advantages And Disadvantages Of Interrelationships Between Organizational
… a separate and distinct cell that is purposed to promote tourism (Rani, 2013).
Structure, Size, and Scope of Organizations and Linkage to Business objectives and Products and Services
Structure
Organization structure is delineated as the totality of the methods and approaches by which an organization splits its … splits its labor into separate tasks and subtasks and thereafter conducts their coordination (Koontz, 2010). Organizational design is the process of evaluating the strategic objectives and environmental demands of the organization, and thereafter, ascertaining the suitable organizational structure (Cichoki and Irwin, 2014). The…[break]…kind of decision making that is ……
References
References
Air India. (2019). Board of Directors. Retrieved from: http://www.airindia.in/board-of-directors.htm
Aquinas, P. G. (2008). Organization structure and design. India: Excel Books India.
Burns, T., & Stalker, G. M. (2005). Mechanistic and organic systems. Organizational Behavior, 2, 214-25.
Choo, S., & Bowley, C. (2007). Emerald Article: Using training and development to affect job satisfaction. Journal of Small Business and Enterprise Development, 14(2),339 - 352.
Cichocki, P., & Irwin, C. (2014). Organization design: A guide to building effective organizations. Kogan Page Publishers.
Civil Aviation. (2019). About Us: Organizational Setup. Retrieved from: http://www.civilaviation.gov.in/en/aboutus/orgsetup
Cunliffe, A. L. (2008). Organization theory. New York: Sage.
Cunliffe, A. L., & Luhman, J. T. (2012). Key concepts in organization theory. New York: Sage.
Study Document
Brazilian Market Entry Pricing Strategy
… overall outcomes. If Peak is deciding between penetration pricing and skim pricing, then it seems that Peak does not really know what its strategic objectives are for the Brazilian market. But that decision can be made with simple arithmetic. Peak can estimate the size of the market with … seems that the best option for market entry is penetration pricing, which would create some risk financially. However, establishing market share is important strategic, given that much of the opportunity……
References
References
Chappelow, J. (2019) Monopolistic competition. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/m/monopolisticmarket.asp
CIA World Factbook. (2020) Brazil. Central Intelligence Agency. Retrieved March 28, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/br.html
Decker, A. (2020) The ultimate guide to pricing strategies HubSpot. Retrieved March 28, 2020 from https://blog.hubspot.com/sales/pricing-strategy
Dourado, A., Canabrava, L, Spadano, L, Alvarenga, P., Salles, R., Advogados, F., Lourencao, M. & Trung, T. (2019) Doing business in Brazil: An overview. Thomson Reuters Practical Law. Retrieved March 28, 2020 from https://uk.practicallaw.thomsonreuters.com/0-503-8385?__lrTS=20180603124715781&transitionType=Default&contextData= (sc.Default)&firstPage=true&bhcp=1#co_anchor_a102539
Downey, L. (2019) Brazilian real. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/forex/a/brl-brazilian-real.asp
Furgison, L. (2019) SWOT analysis, step 5: developing actionable strategies. BPlans.com. Retrieved March 28, 2020 from https://articles.bplans.com/swot-analysis-challenge-day-5-turning-swot-analysis-actionable-strategies/
Kokemuller, N. (2020) Entry pricing strategy. Houston Chronicle. Retrieved March 28, 2020 from https://smallbusiness.chron.com/entry-pricing-strategy-61428.html
Riley, C. (2019) Jair Bolsinaro says Brazil is open for business. CNN Business. Retrieved March 28, 2020 from https://www.cnn.com/2019/01/22/business/bolsonaro-brazil-davos-foreign-investment/index.html
Study Document
The Rise Of The Opium Trade In Afghanistan Following The US Invasion
… and al-Qaeda forces were chased into the mountains between Afghanistan and Pakistan. With the enemy’s camps and presence gone, the US saw the strategic aim as accomplished.
This strategy was not entirely effective, however, as it in the beginning lacked a whole-picture framework, with forces entering into ……
References
References
Almukhtar, S. & Nordland, R. (2019). What Did the U.S. Get for $2 Trillion in Afghanistan? Retrieved from https://www.nytimes.com/interactive/2019/12/09/world/middleeast/afghanistan-war-cost.html
Barno, D. (2007). The Other War: Counterinsurgency Strategy in Afghanistan 2003– 20. Military Review, 87(5), 32–44.
Barton, G. (2016). Out of the ashes of Afghanistan and Iraq: the rise and rise of Islamic State. Retrieved from https://theconversation.com/out-of-the-ashes-of-afghanistan-and-iraq-the-rise-and-rise-of-islamic-state-55437
Felbab-Brown, V. (2017). Afghanistan’s opium production is through the roof—why Washington shouldn’t overreact. Retrieved from https://www.brookings.edu/blog/order-from-chaos/2017/11/21/afghanistans-opium-production-is-through-the-roof-why-washington-shouldnt-overreact/
FM 3-24. (2014). Retrieved from https://fas.org/irp/doddir/army/fm3-24.pdf
Hitz, F. P. (1999). Obscuring Propriety: The CIA and Drugs. International Journal of Intelligence and CounterIntelligence, 12(4), 448-462.
IrishTimes. (2001). Britain freezes £61m of suspected Taliban assets. Retrieved from https://www.irishtimes.com/news/britain-freezes-61m-of-suspected-taliban-assets-1.398565
Kiras, J. D. (2002). Terrorism and Irregular Warfare, in John Baylis, James Wirtz, Eliot Cohen and Colin Gray eds., Strategy in the Contemporary World (Oxford: Oxford University Press, 2002), 208–232.
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